What is Keyword Research?


Keyword Research is discovering what terms and phrases (keywords) people enter into the search engines when conducting a search. It is a part of Search Engine Optimization and it’s aim is to achieve a better ranking in search engines like Google. How does it work? To understand Keyword  Research we must first understand The Long Tail.…

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What is Web Copy?


The basics of web copy The first thing to know is that Copy is different from content writing.  Content is the valuable information that consumers need. It’s essential for Content Marketing.  Copy is designed specifically to persuade consumers to take a desired action.   The two work together, but require different skills. The second thing is that…

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