Why we should care about Content Marketing.

Content Marketing

Content Marketing is simply the creating and sharing media or content to attract or keep customers.  If you’re on a social network or have a blog –   you’re already doing content marketing. The concept is not new. Long before the internet, companies were giving away free resources such as recipe books to win favour with potential…

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What is Keyword Research?

Keyword-Research

Keyword Research is discovering what terms and phrases (keywords) people enter into the search engines when conducting a search. It is a part of Search Engine Optimization and it’s aim is to achieve a better ranking in search engines like Google. How does it work? To understand Keyword  Research we must first understand The Long Tail.…

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What is Web Copy?

Copywriting

The basics of web copy The first thing to know is that Copy is different from content writing.  Content is the valuable information that consumers need. It’s essential for Content Marketing.  Copy is designed specifically to persuade consumers to take a desired action.   The two work together, but require different skills. The second thing is that…

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